In this home learning advertising course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to: - compare and contrast the different views about how advertising might work
- evaluate the issues in designing and implementing advertising messages
- understand the different types of media available for delivering advertising messages
- appreciate the key issues involved in media selection and planning
- apply the different approaches to evaluating advertising.
You will be required to read the following chapters from the textbook: Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.
Chapter 13: Advertising: How it Might Work
Chapter 14: Advertising Messages
Chapter 15: The Media
Chapter 16: Media Planning - Delivering the Message
Chapter 17: Evaluating Advertising
Entry Requirements There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Course Syllabus
Introduction
Objectives
What is Advertising?
Theories and Models
Message Design
Media Planning
Elements of Media Planning
Concepts and Techniques in Media Planning
Evaluating and Controlling Advertising
Summary
Tutor-marked Question Paper
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor. You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper. The approximate amount of time required to complete the course is: 20 hrs.
Qualification Qualification 1: Advertising (Byte Size) Certificate Advertising (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
Additional Information
Assessment Method After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course. What's Included - All study materials
- Study Guide
- Full Tutor and Admin support
Are there any additional costs? The only additional costs on top of your course fees is £9.99 postage. How do I pay for my course? Debit/Credit card call 0800 0025451 Fast & Secure Google Checkout Paypal Cheque or Bank Transfer
Still unsure...? Contact our Live Support on the Homepage Call Free on 0800 0025451 Email info@firstchoicelearningcollege.co.uk .......where we will be happy to resolve your enquiry promptly |
